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Etusivu » For exhibitors » How to communicate effectively

How to Communicate Effectively

 

How to communicate effectively at the trade fair

 

These instructions will help you communicate your participation in the trade fair effectively to your customers and stakeholders. This page contains individual social media channels for each trade fair event as well as simple instructions for their use. 

 

Twitter

 

If your company has a Twitter account, you should tag the user account of Tampere Trade Fairs and use the event-specific hashtag to any updates about the fair. The Twitter account of Tampere Trade Fairs is @TampereenMessut; this account is used for the communication of all trade fair events. Only the Alihankinta trade fair has its own Twitter account, under @Alihankinta. The event-specific hashtags are shown in the list below. 

 

Facebook

 

To inform your stakeholders and customers of your presence at the fair, you can publish trade fair-related news and other updates freely on the Facebook pages of each trade fair event. You can also tag an event-specific Facebook page to an update of your own, published on your company’s Facebook pages, in which case we will be informed about it and may possibly forward the update. In addition to event-specific Facebook pages, Tampere Trade Fairs has its own Facebook page under @TampereenMessut. 

 

Instagram

 

If your company has an Instagram account, you should tag the user account of Tampere Trade Fairs and use the event-specific hashtag to any updates about the fair. The Instagram account of Tampere Trade Fairs is @tampereenmessut; this account is used for the communication of all trade fair events. Only the Finnish Craft & Design trade fair has its own account, under @suomenkadentaidot. The event-specific hashtags are shown in the list below.

 

YouTube

 

Tampere Trade Fairs also has a YouTube video library with video material from previous years. You are free to use this video material in your company’s own social media channels when announcing your participation in a trade fair. The YouTube user name of Tampere Trade Fairs is Tampereen Messut.

 

LinkedIn

 

Tampere Trade Fairs also has its own LinkedIn account, which includes up-to-date information on event contents, important information and bulletins. Follow the account of Tampere Trade Fairs to have convenient access to all up-to-date information. Go to the LinkedIn account of Tampere Trade Fairs by clicking here.

 

Channels per event

 

Alihankinta / Subcontracting
International Industrial Subcontracting Fair
Facebook: Alihankinta
Twitter: @Alihankinta 
Hashtags: #Alihankinta / #subcontracting
You can also use: #industry

 

Asta Constructor
Fair for Construction and Renevation
Facebook: Asta Rakentaja -messut
Hashtags: #AstaRakentaja
Lisäksi voi käyttää: #construction #renovation


Engineering Works / Konepaja
The Engineering Works Trade Fair for machine industry
Facebook: Konepaja- ja NWE-messut
Hashtags: #Konepaja , #NordicWeldingExpo 

EuroSafety 
International Trade Fair for the Safety Industry
Facebook: EuroSafety-messut
Hashtagit: #EuroSafety 

Finnclean PRO
International Trade Fair for the Cleaning Industry
Facebook: Finnclean-messut
Hashtags: #FinncleanPro #Finnclean

Food and Drink Industry / Elintarviketeollisuus
International trade fair for the food and drink industry
Facebook: Elintarviketeollisuus-messut
Hashtags: #Elintarviketeollisuus

Gymtec
Trade fair for industry of sports, sports facilities, fitness and health exercise
Facebook: Gymtec-messut
Hashtagit: #Gymtec
You can also use: #Sportec, #Welltec

Horses Fair / Hevoset-messut
Equine Fair for Professionals and Enthusiasts
Facebook: Hevosmessut
Hashtags: #Hevoset

Logistics Fair / Logistiikka-messut
Trade fair for professionals of material handling and logistics
Facebook: Logistiikka-messut
Hashtags: #Logistiikka 

Nordic Welding Expo 
Exhibition for cutting and joining
Facebook: Konepaja- ja NWE-messut
Hashtags: #NordicWeldingExpo
You can also use: #Konepaja

Pet Fair Tampere / Lemmikki Tampere
A joyful event for pets, pet owners and all animal lovers alike
Facebook: Lemmikki Tampere
Hashtags: #LemmikkiTre

 

Sportec
Trade fair for industry of sports, sports facilities, fitness and health exercise
Facebook: Sportec-messut
Hashtags: #Sportec
You can also use: #Gymtec, #Welltec

Finnish Craft and Design Fair
Fair for Finnish handicrafts and design
Facebook: Suomen Kädentaidot -messut
Instagram: @suomenkadentaidot
Hashtags: #Kädentaidot

Tampere Wine Fest
Taste wines and learn with winemakers.
Facebook: Tampere Wine Fest
Hashtagit: #TampereWineFest


Travelling in Finland

Domestic Travel Fair
Facebook: Kotimaan Matkailumessut
Hashtags: #KotimaanMatkailu

Network / Verkosto-messut
Trade Fair for Electricity and Information Networks
Facebook: Verkosto-messut
Hashtags: #Verkosto

New Industry / Uusi Teollisuus
Trade fair for industrial maintenance, occupational safety and services
Facebook: Uusi Teollisuus -messut
Hashtags: #UusiTeollisuus

Vire – Tampere Health Fair
Yoga Play – Tampere Yoga Festival, Tampere Vegan Fair, Glutenfree! and Authentic & Organic
Facebook: Vire-messut
Hashtags: #VireTampere

Welltec
Trade fair for industry of sports, sports facilities, fitness and health exercise
Facebook: Welltec-messut
Hashtags: #Welltec
You can also use: #Sportec ja #Gymtec

 
Workplace Welfare / Työhyvinvointi-messut
Trade fair for work ability and workplace welfare
Facebook: Työhyvinvointi-messut
Hashtags: #Työhyvinvointi

 

 

World of Collectibles / Keräilyn maailma
Antiques, collectibles, stamps, vinyls and other finds
Facebook event: "Keräilyn maailma"
Hashtags: #Keräily #KeräilynMaailma
You can also use: #Platta, #TamCollect


Yard & Interior / Piha & Koti
Garden, yard & interior
Facebook: Piha & Koti
Hashtags: #PihaJaKoti



Additional tip!

 

You should also keep in mind the hashtags #nemukavatmessutyypit, #Tampere and #messut, to be visible to your target groups in exactly the right places.

If you have interesting content, do contact us! Let’s highlight issues, people and happenings together and network:
1) news 2) co-operation proposals 3) new products and services 4) thoughts on social media collaboration and content 5) competitions 6) campaigns 7) images 8) videos 9) people to be interviewed, consultants and celebrities 10) programme.

 

Contact us if you have topical news relating to the particular industry or other interesting content – let's create a buzz around topics, people and phenomena together & form networks:

 

  • Jenna Antila, Communications Specialist
    tel. +358 40 172 1188, jenna.antila@tampereenmessut.fi
    @Jenna_messuaa
  • Meri Mattila, Communications Specialist
    tel. +358 400 914 877, meri.mattila@tampereenmessut.fi
    @MeriTMattila

Tampere Trade Fairs Group & Finland Events

  • Tanja Järvensivu, Event and Communications Manager
    tel. +358 50 536 8133, tanja.jarvensivu@tampereenmessut.fi
    @TanjaJarvensivu
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