How to communicate effectively at the trade fair
These instructions will help you communicate your participation in the trade fair effectively to your customers and stakeholders. This page contains individual social media channels for each trade fair event as well as simple instructions for their use.
If your company has a Twitter account, you should tag the user account of Tampere Trade Fairs and use the event-specific hashtag to any updates about the fair. The Twitter account of Tampere Trade Fairs is @TampereenMessut; this account is used for the communication of all trade fair events. Only the Alihankinta trade fair has its own Twitter account, under @Alihankinta. The event-specific hashtags are shown in the list below.
To inform your stakeholders and customers of your presence at the fair, you can publish trade fair-related news and other updates freely on the Facebook pages of each trade fair event. You can also tag an event-specific Facebook page to an update of your own, published on your company’s Facebook pages, in which case we will be informed about it and may possibly forward the update. In addition to event-specific Facebook pages, Tampere Trade Fairs has its own Facebook page under @TampereenMessut.
If your company has an Instagram account, you should tag the user account of Tampere Trade Fairs and use the event-specific hashtag to any updates about the fair. The Instagram account of Tampere Trade Fairs is @tampereenmessut; this account is used for the communication of all trade fair events. Only the Finnish Craft & Design trade fair has its own account, under @suomenkadentaidot. The event-specific hashtags are shown in the list below.
Tampere Trade Fairs also has a YouTube video library with video material from previous years. You are free to use this video material in your company’s own social media channels when announcing your participation in a trade fair. The YouTube user name of Tampere Trade Fairs is Tampereen Messut.
Tampere Trade Fairs also has its own LinkedIn account, which includes up-to-date information on event contents, important information and bulletins. Follow the account of Tampere Trade Fairs to have convenient access to all up-to-date information. Go to the LinkedIn account of Tampere Trade Fairs by clicking here.
Channels per event
Food and Drink Industry / Elintarviketeollisuus
Horses Fair / Hevoset-messut
Konepaja / Engineering Works
Exhibition for machine industry
Pet Fair Tampere / Lemmikki Tampere
Finnish Craft and Design Fair
Tampere Wedding fair
Ideas and services for wedding
Facebook: Tampereen Häämessut
Travelling in Finland
New Industry / Uusi Teollisuus
Vire – Tampere Health Fair
World of Collectibles / Keräilyn maailma
You should also keep in mind the hashtags #nemukavatmessutyypit, #Tampere and #messut, to be visible to your target groups in exactly the right places.
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