How to communicate effectively at the trade fair
These instructions will help you communicate your participation in the trade fair effectively to your customers and stakeholders. This page contains individual social media channels for each trade fair event as well as simple instructions for their use.
If your company has a Twitter account, you should tag the user account of Tampere Trade Fairs and use the event-specific hashtag to any updates about the fair. The Twitter account of Tampere Trade Fairs is @TampereenMessut; this account is used for the communication of all trade fair events. Only the Alihankinta trade fair has its own Twitter account, under @Alihankinta. The event-specific hashtags are shown in the list below.
To inform your stakeholders and customers of your presence at the fair, you can publish trade fair-related news and other updates freely on the Facebook pages of each trade fair event. You can also tag an event-specific Facebook page to an update of your own, published on your company’s Facebook pages, in which case we will be informed about it and may possibly forward the update. In addition to event-specific Facebook pages, Tampere Trade Fairs has its own Facebook page under @TampereenMessut.
If your company has an Instagram account, you should tag the user account of Tampere Trade Fairs and use the event-specific hashtag to any updates about the fair. The Instagram account of Tampere Trade Fairs is @tampereenmessut; this account is used for the communication of all trade fair events. Only the Finnish Craft & Design trade fair has its own account, under @suomenkadentaidot. The event-specific hashtags are shown in the list below.
Tampere Trade Fairs also has a YouTube video library with video material from previous years. You are free to use this video material in your company’s own social media channels when announcing your participation in a trade fair. The YouTube user name of Tampere Trade Fairs is Tampereen Messut.
Tampere Trade Fairs also has its own LinkedIn account, which includes up-to-date information on event contents, important information and bulletins. Follow the account of Tampere Trade Fairs to have convenient access to all up-to-date information. Go to the LinkedIn account of Tampere Trade Fairs by clicking here.
Channels per event
Verkosto / Electricity Networks
Trade Fair for Electricity, Telecommunication and Information Networks
Asta Rakentaja / Asta Constructor
Fair for Housing Construction and Renovation
Facebook: Asta Rakentaja -messut
You can also use: #rakentaminen #remontointi
A Shopping Event for the Whole Family
Facebook: Tampere Mega Outlet
Trade Fair for Sports and Wellbeing
Sportec: Trade Fair for Excercise Facilites
Greentec: Trade Fair for Green and Amenity Areas
Gymtec: Trade Fair for Fitness and Health
Fysiotec: Trade Fair for Physiotherapy and Rehabilitation
Hashtags: #SGGF #Sportec #Greentec #Gymtec #Fysiotec
Hevoset / Horses
Equine Fair for Professionals and Enthusiasts
You can also use: #ratsastus #ravit
Supermessut / Super Fair
Supreme Springtime Event
Hashtags: #Supermessut & in addition #DKtori #Keräily #Platta etc
Blog (in Finnish): http://blogi.supermessut.fi/
Kotimaan Matkailumessut / Travelling in Finland
Domestic Travel Fair
Facebook: Kotimaan Matkailumessut
Puutarha-messut / Garden
Fair for Garden Design, Landscaping and Construction
International Trade Fair for the Cleaning Industry
Elintarviketeollisuus / Food and Drink Industry
International trade fair for the food and drink industry
Alihankinta / Subcontracting
International Industrial Subcontracting Fair
Hashtags: #Alihankinta / #subcontracting #AlihankintaHEAT
You can also use: #teollisuus / #industry
Suomen Kädentaidot / Finnish Craft & Design
Fair for Finnish handicrafts
Facebook: Suomen Kädentaidot -messut
Hashtags: #Kädentaidot (sekä #Nukkekotimessut, #Pienoisrautatiepäivät)
You can also use: #käsityö #design #neuloosi #knitting
Tampere Health Fair
You can also use: #Vire #vegaani #luomu #gluteeniton #terveys #vegan
Konepaja / Engineering Works
Trade Fair for Metal Industry Machinery and Equipment
Hashtags: #Konepaja ja #NWE (Nordic Welding Expo)
NWE / Nordic Welding Expo
Exhibition for cutting and joining
International Trade Fair for the Safety Industry
Fire, Rescue, Safety Industry
Työhyvinvointi / Workplace Welfare
Trade Fair for Work Ability and Workplace WelfareHashtags: #Työhyvinvointi
Remember to take part in the anniversary discussion of Tampere Trade Fairs with the hashtag #TM50. You should also keep in mind the hashtags #nemukavatmessutyypit, #Tampere and #messut, to be visible to your target groups in exactly the right places.
If you have interesting content, do contact us! Let’s highlight issues, people and happenings together and network:
1) news 2) co-operation proposals 3) new products and services 4) thoughts on social media collaboration and content 5) competitions 6) campaigns 7) images 8) videos 9) people to be interviewed, consultants and celebrities 10) programme.
- Tanja Järvensivu, Event and Communications Manager
tel. +358 50 536 8133, firstname.lastname@example.org
- Jenna Antila, Communications Officer
tel. +358 40 172 1188, email@example.com
- Meri Mattila, Communications Officer
tel. +358 400 914 877, firstname.lastname@example.org