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How to Communicate Effectively

 

 

How to communicate effectively at the trade fair

 

These instructions will help you communicate your participation in the trade fair effectively to your customers and stakeholders. This page contains individual social media channels for each trade fair event as well as simple instructions for their use. 

 

Twitter

 

If your company has a Twitter account, you should tag the user account of Tampere Trade Fairs and use the event-specific hashtag to any updates about the fair. The Twitter account of Tampere Trade Fairs is @TampereenMessut; this account is used for the communication of all trade fair events. Only the Alihankinta trade fair has its own Twitter account, under @Alihankinta. The event-specific hashtags are shown in the list below. 

 

Facebook

 

To inform your stakeholders and customers of your presence at the fair, you can publish trade fair-related news and other updates freely on the Facebook pages of each trade fair event. You can also tag an event-specific Facebook page to an update of your own, published on your company’s Facebook pages, in which case we will be informed about it and may possibly forward the update. In addition to event-specific Facebook pages, Tampere Trade Fairs has its own Facebook page under @TampereenMessut. 

 

Instagram

 

If your company has an Instagram account, you should tag the user account of Tampere Trade Fairs and use the event-specific hashtag to any updates about the fair. The Instagram account of Tampere Trade Fairs is @tampereenmessut; this account is used for the communication of all trade fair events. Only the Finnish Craft & Design trade fair has its own account, under @suomenkadentaidot. The event-specific hashtags are shown in the list below.

 

YouTube

 

Tampere Trade Fairs also has a YouTube video library with video material from previous years. You are free to use this video material in your company’s own social media channels when announcing your participation in a trade fair. The YouTube user name of Tampere Trade Fairs is Tampereen Messut.

 

LinkedIn

 

Tampere Trade Fairs also has its own LinkedIn account, which includes up-to-date information on event contents, important information and bulletins. Follow the account of Tampere Trade Fairs to have convenient access to all up-to-date information. Go to the LinkedIn account of Tampere Trade Fairs by clicking here.

 

Channels per event

 

Alihankinta / Subcontracting
International Industrial Subcontracting Fair
Facebook: Alihankinta
Twitter: @Alihankinta 
Hashtags: #Alihankinta2020 / #subcontracting
You can also use: #industry

 

Asta
Fair for Construction and Renevation
Facebook: Asta-messut
Hashtags: #Asta2020
Lisäksi voi käyttää: #construction #renovation


EuroSafety 
International Trade Fair for the Safety Industry
Facebook: EuroSafety-messut
Hashtagit: #EuroSafety2020 

Finnclean PRO
International Trade Fair for the Cleaning Industry
Facebook: Finnclean-messut
Hashtags: #FinncleanPro2021 #Finnclean

Food and Drink Industry / Elintarviketeollisuus
International trade fair for the food and drink industry
Facebook: Elintarviketeollisuus-messut
Hashtags: #Elintarviketeollisuus2020 

Gymtec
Trade fair for industry of sports, sports facilities, fitness and health exercise
Facebook: Gymtec-messut
Hashtagit: #Gymtec2021
You can also use: #Sportec, #Welltec

Horses Fair / Hevoset-messut
Equine Fair for Professionals and Enthusiasts
Facebook: Hevoset-messut
Hashtags: #Hevoset2020

Logistics Fair / Logistiikka-messut
Trade fair for professionals of material handling and logistics
Facebook: Logistiikka-messut
Hashtags: #Logistiikka2020 

Nordic Welding Expo 
Exhibition for cutting and joining
Facebook: Konepaja- ja NWE-messut
Hashtags: #NordicWeldingExpo2020

 Konepaja / Engineering Works

Exhibition for machine industry
Facebook: Konepaja- ja NWE-messut
Hashtags: #Konepaja2020

 

Pet Fair Tampere / Lemmikki Tampere
A joyful event for pets, pet owners and all animal lovers alike
Facebook: Lemmikki Tampere
Hashtags: #LemmikkiTre2020

 

Sportec
Trade fair for industry of sports, sports facilities, fitness and health exercise
Facebook: Sportec-messut
Hashtags: #Sportec2021
You can also use: #Gymtec, #Welltec

Finnish Craft and Design Fair
Fair for Finnish handicrafts and design
Facebook: Suomen Kädentaidot -messut
Instagram: @suomenkadentaidot
Hashtags: #Kädentaidot2020

 

Tampere Wedding fair

Ideas and services for wedding

Facebook: Tampereen Häämessut

 

Travelling in Finland
Domestic Travel Fair
Facebook: Kotimaan Matkailumessut
Hashtags: #KotimaanMatkailu2020

Network / Verkosto-messut
Trade Fair for Electricity and Information Networks
Facebook: Verkosto-messut
Hashtags: #Verkosto2021

New Industry / Uusi Teollisuus
Trade fair for industrial maintenance, occupational safety and services
Facebook: Uusi Teollisuus -messut
Hashtags: #UusiTeollisuus2021

Vire – Tampere Health Fair
Yoga Play – Tampere Yoga Festival, Tampere Vegan Fair, Glutenfree! and Authentic & Organic
Facebook: Vire-messut
Hashtags: #VireTampere2020

Welltec
Trade fair for industry of sports, sports facilities, fitness and health exercise
Facebook: Welltec-messut
Hashtags: #Welltec2021
You can also use: #Sportec ja #Gymtec

 
Workplace Welfare / Työhyvinvointi-messut
Trade fair for work ability and workplace welfare
Facebook: Työhyvinvointi-messut
Hashtags: #Työhyvinvointi2020

 

World of Collectibles / Keräilyn maailma
Antiques, collectibles, stamps, vinyls and other finds
Facebook event: "Keräilyn maailma"
Hashtags: #Keräily2020 #KeräilynMaailma
You can also use: #Platta, #TamCollect


Yard & Interior / Piha & Koti
Garden, yard & interior
Facebook: Piha & Koti
Hashtags: #PihaJaKoti2020



Additional tip!

 

You should also keep in mind the hashtags #nemukavatmessutyypit, #Tampere and #messut, to be visible to your target groups in exactly the right places.

If you have interesting content, do contact us! Let’s highlight issues, people and happenings together and network:
1) news 2) co-operation proposals 3) new products and services 4) thoughts on social media collaboration and content 5) competitions 6) campaigns 7) images 8) videos 9) people to be interviewed, consultants and celebrities 10) programme.

 

Contact us if you have topical news relating to the particular industry or other interesting content – let's create a buzz around topics, people and phenomena together & form networks:

 

  • Nette Kivimäki, Communications Specialist
    tel. +358 400 448 455, nette.kivimaki@tampereenmessut.fi

Tampere Trade Fairs Group & Finland Events

  • Tanja Järvensivu, Communications Director 
    tel. +358 50 536 8133, tanja.jarvensivu@tampereenmessut.fi
    @TanjaJarvensivu
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