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Etusivu » For exhibitors » How to communicate effectively

How to Communicate Effectively

 

How to communicate effectively at the trade fair

 

These instructions will help you communicate your participation in the trade fair effectively to your customers and stakeholders. This page contains individual social media channels for each trade fair event as well as simple instructions for their use. 

 

Twitter

 

If your company has a Twitter account, you should tag the user account of Tampere Trade Fairs and use the event-specific hashtag to any updates about the fair. The Twitter account of Tampere Trade Fairs is @TampereenMessut; this account is used for the communication of all trade fair events. Only the Alihankinta trade fair has its own Twitter account, under @Alihankinta. The event-specific hashtags are shown in the list below. 

 

Facebook

 

To inform your stakeholders and customers of your presence at the fair, you can publish trade fair-related news and other updates freely on the Facebook pages of each trade fair event. You can also tag an event-specific Facebook page to an update of your own, published on your company’s Facebook pages, in which case we will be informed about it and may possibly forward the update. In addition to event-specific Facebook pages, Tampere Trade Fairs has its own Facebook page under @TampereenMessut. 

 

Instagram

 

If your company has an Instagram account, you should tag the user account of Tampere Trade Fairs and use the event-specific hashtag to any updates about the fair. The Instagram account of Tampere Trade Fairs is @tampereenmessut; this account is used for the communication of all trade fair events. Only the Finnish Craft & Design trade fair has its own account, under @suomenkadentaidot. The event-specific hashtags are shown in the list below.

 

YouTube

 

Tampere Trade Fairs also has a YouTube video library with video material from previous years. You are free to use this video material in your company’s own social media channels when announcing your participation in a trade fair. The YouTube user name of Tampere Trade Fairs is Tampereen Messut.

 

LinkedIn

 

Tampere Trade Fairs also has its own LinkedIn account, which includes up-to-date information on event contents, important information and bulletins. Follow the account of Tampere Trade Fairs to have convenient access to all up-to-date information. Go to the LinkedIn account of Tampere Trade Fairs by clicking here.

 

Channels per event

 

Verkosto / Electricity Networks

Trade Fair for Electricity, Telecommunication and Information Networks
Facebook: Verkosto-messut
Hashtags: #Verkosto

 

Asta Rakentaja / Asta Constructor
Fair for Housing Construction and Renovation
Facebook: Asta Rakentaja -messut
Hashtags: #AstaRakentaja
You can also use: #rakentaminen #remontointi

 

Mega Outlet
A Shopping Event for the Whole Family
Facebook: Tampere Mega Outlet
Hashtags: #MegaOutlet

 

SGGF
Trade Fair for Sports and Wellbeing
Sportec: Trade Fair for Excercise Facilites
Greentec: Trade Fair for Green and Amenity Areas
Gymtec: Trade Fair for Fitness and Health
Fysiotec: Trade Fair for Physiotherapy and Rehabilitation
Facebook: SGGF-messut
Hashtags: #SGGF #Sportec #Greentec #Gymtec #Fysiotec

Hevoset / Horses
Equine Fair for Professionals and Enthusiasts
Facebook: Hevosmessut
Hashtags: #Hevoset
You can also use: #ratsastus #ravit

Supermessut / Super Fair
Supreme Springtime Event
Facebook: Supermessut
Hashtags: #Supermessut & in addition #DKtori #Keräily #Platta etc
Blog (in Finnish): http://blogi.supermessut.fi/

Kotimaan Matkailumessut / Travelling in Finland
Domestic Travel Fair
Facebook: Kotimaan Matkailumessut
Hashtags: #KotimaanMatkailu

Puutarha-messut / Garden
Fair for Garden Design, Landscaping and Construction
Facebook: Puutarha-messut
Hashtags: #Puutarha

Finnclean
International Trade Fair for the Cleaning Industry
Facebook: Finnclean-messut
Hashtags: #Finnclean

Elintarviketeollisuus / Food and Drink Industry
International trade fair for the food and drink industry
Facebook: Elintarviketeollisuus-messut
Hashtags: #Elintarviketeollisuus

Alihankinta / Subcontracting
International Industrial Subcontracting Fair
Facebook: Alihankinta
Twitter: @Alihankinta
Hashtags: #Alihankinta / #subcontracting #AlihankintaHEAT
You can also use: #teollisuus / #industry

Suomen Kädentaidot / Finnish Craft & Design
Fair for Finnish handicrafts
Facebook: Suomen Kädentaidot -messut
Instagram: @suomenkadentaidot
Hashtags: #Kädentaidot (sekä #Nukkekotimessut, #Pienoisrautatiepäivät)
You can also use: #käsityö #design #neuloosi #knitting

Vire
Tampere Health Fair
Facebook: Vire-messut
Hashtags: #VireTampere
You can also use: #Vire #vegaani #luomu #gluteeniton #terveys #vegan

Konepaja / Engineering Works
Trade Fair for Metal Industry Machinery and Equipment
Facebook: Konepaja-messut
Hashtags: #Konepaja ja #NWE (Nordic Welding Expo)

NWE / Nordic Welding Expo
Exhibition for cutting and joining
#NWE

EuroSafety
International Trade Fair for the Safety Industry
Hashtags: #EuroSafety

Safety
Fire, Rescue, Safety Industry
Hashtags: #Turvallisuus

Työhyvinvointi / Workplace Welfare
Trade Fair for Work Ability and Workplace WelfareHashtags: #Työhyvinvointi


What’s new

Remember to take part in the anniversary discussion of Tampere Trade Fairs with the hashtag #TM50. You should also keep in mind the hashtags #nemukavatmessutyypit, #Tampere and #messut, to be visible to your target groups in exactly the right places.

If you have interesting content, do contact us! Let’s highlight issues, people and happenings together and network:
1) news 2) co-operation proposals 3) new products and services 4) thoughts on social media collaboration and content 5) competitions 6) campaigns 7) images 8) videos 9) people to be interviewed, consultants and celebrities 10) programme.

  • Tanja Järvensivu, Event and Communications Manager
    tel. +358 50 536 8133, tanja.jarvensivu@tampereenmessut.fi
    @TanjaJarvensivu
  • Jenna Antila, Communications Officer
    tel. +358 40 172 1188, jenna.antila@tampereenmessut.fi
    @Jenna_messuaa
  • Meri Mattila, Communications Officer
    tel. +358 400 914 877, meri.mattila@tampereenmessut.fi
    @MeriTMattila
Practical instructions
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Services for exhibitors
Additional visibility services
Tips for fairs
Construction and dismantling schedules
References
Request for a quotation
How to communicate effectively
Ready-made stand
Getting here
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General Contractual Terms

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